Advertising Rates & Deadlines

Advertising Rates & Deadlines
Suggestions for New Advertisers
Advertising Payments
The Mineralogical Record is the premier forum for advertising mineral specimens for sale. Check out the information below and then contact us about your advertising needs. We have been helping sellers meet customers for over 40 years, and we are ready to be of service to you. The Mineralogical Record is the world’s foremost English-language publication for mineral collectors and specimen-oriented mineralogists, curators and hobbyists. We are a bimonthly publication with a guaranteed circulation of 5,000 copies, with special issues selling up to 10,000 copies. Each issue is read by more than 10,000 people who annually spend millions of dollars on minerals.

Need Help?

See our “Suggestions for New Advertisers.”

Ad Rates* and Sizes Available — ALL RATES INCLUDE COLOR!

*Significant discounts obtained by paying for three ads or six ads with one check.
*No agency discounts or cash discounts.
*All advertising must be paid by the Closing Date (see below).

Ad Size and Layout Dimensions 1 Issue Rate 3 Issue Rate 6 Issue Rate
Full page 9 3/4″ h x 7″w $2409 $2046 $1639
2/3 page (vertical) 9 3/4″ h x 45/8″ w 1936 1623 1320
2/3 page (horizontal) 6 1/2″ h x 7″w 1936 1623 1320
1/2 page (vertical) 9 3/4″ h x 33/8″ w 1600 1350 1090
1/2 page (horizontal) 4 3/4″ h x 7″w 1600 1350 1090
1/3 page (vertical) 9 3/4″ h x 21/8″ w 1130 940 770
1/3 page (square) 4 3/4″ h x 45/8″ w 1130 940 770
1/3 page (horizontal) 3 1/4″ h x 7″w 1130 940 770
1/4 page (vertical) 7″ h x 2 1/8″w 820 680 535
1/4 page (square) 3 3/8″ h x 43/4″ w 820 680 535
1/4 page (square) 4 3/4 ” h x 31/4″ w 820 680 535
1/4 page (horizontal) 2 1/2″ h x 7″w 820 680 535
1/5 page 3 3/4″ h x 31/4″ w 620 510 400
5-inch box 5″ h x 2 1/8″w 535 440 360
4-inch box (vertical) 4″ h x 2 1/8″w 460 380 315
4-inch box (horizontal) 2″ h x 4 5/8″w 460 380 315
3-inch box (vertical) 3″ h x 2 1/8″w 360 305 235
3-inch box (horizontal) 1″ h x 7″ w 360 305 235
2-inch box 2″ h x 2 1/8″w 285 230 185
1-inch box 1″ h x 2 1/8″w 150 125 100

Museum Directory Listing for 1 year = $440
Internet Directory listing for 1 year = $200

Issue Closing Dates

January-February Issue October 15
March-April Issue December 15
May-June Issue February 15
July-August Issue April 15
September-October Issue June 15
November-December Issue August 15

An additional 15 days…

…beyond the closing date are allowed in which advertisers may make changes (excluding size changes) in ads already paid for.

Mailing dates

Issues are generally mailed out around the 15th of the first month (i.e. January 15 for the January-February issue), plus-or-minus a few days.

*Jan-Feb Issue / Tucson Show Note:

We cannot guarantee that the January-February issue will reach all subscribers before the opening of the annual Tucson Gem and Mineral Show in early February. We, therefore, recommend that Tucson Show-related advertising be placed in the November-December issue.

Use this address for all advertising correspondence:

Wendell E. Wilson
Editor & Publisher
The Mineralogical Record
4631 Paseo Tubutama
Tucson, AZ 85750
Tel: 520-299-5274
Email: minrecord@comcast.net